Are you passionate about using Analytics to help companies be better marketers and sellers of their products and services?
We are currently seeking a Director of Marketing Analytics & Insights that understands marketing and the business value of data and web technologies. The ideal candidate should bring 5 years’ experience defining, implementing, measuring, and reporting on KPIs for analytics intersecting both the marketing and sales funnel. Additionally, you should have at least three years’ experience working in a digital marketing agency or in-house analytics teams.
So, if you know how to translate business requirements into metrics or KPIs, interpret reports, configure automated dashboards, communicate results and can propose a course of action to drive measurable business results then this might be a great opportunity for you.
The successful candidate will be responsible for leading the digital analytics initiatives defined by the INDUSTRIAL Leadership team. The Director will collaborate with others to facilitate the implementation of new or improved reporting and visualization solutions that will aid INDUSTRIAL and Clients in their digital analytic and performance needs. The Director is also responsible for the integrity and value of the metrics generated in addition to the assurance of accurate, reliable, and effective reporting from agency and client analytics systems. These initiatives are intended to drive improvements in overall client and internal marketing operational performance with the intended outcome of driving business growth. The individual will be responsible for shaping and executing strategy, manage the work, uncover insights and recommendations, along with facilitating implementation of those recommendations. The Director would also recruit and lead a team of web analytics specialists.
Data & Analytics Technology Experience
Confidence and personal presence are critical as this is growth-oriented position interacting with clients, accounts, and senior management.
Education & Certifications
Born industrial and raised digital, we excel at helping class-leading industrial brands throughout the supply chain be better marketers and sellers of industrial products and services. In 2015, 2016, and 2017, INDUSTRIAL earned accolades including Best Places to Work, Best in Tech, and spots on Inc. magazine’s list of Fastest Growing Companies. Despite our growth, we remain determined to maintain a perfect balance of smaller agency sensibilities with vast agency resources. We value work-life balance and promote a positive, family-friendly atmosphere with ample opportunity for growth and development.
Industrial focus, command of technology, and an insistence to field the very best and brightest people enable us to plan, design, execute and measure strategic brand and business growth strategies. Leading industrial organizations such as ITW Dynatec, Red Kap, Motion Industries, NIST MEP, Baldor ABB, Coats, ExxonMobil, PAM Transport, and The National Association of Manufacturers count on us reach their target audiences wherever/whenever/however they live online and off.
As part of our dedication to an inclusive and diverse workforce, INDUSTRIAL is committed to Equal Employment Opportunity without regard to race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance due to a disability, you may contact us at firstname.lastname@example.org.