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Digital Marketing Coordinator

OPPORTUNITY OVERVIEW

ISM seeks a Digital Marketing Coordinator to join our growing, fast-paced company named one of Nashville’s “Best Places to Work” in 2009 and 2013 (see all the outrageous perks and our “Work for Life” Manifesto below). The Digital Marketing Coordinator is responsible for the research and implementation of digital media strategies as well as some content marketing, and interfaces with team members to move client programs to success. This role is responsible for overseeing the execution of digital media tactics and strategies on a daily basis and requires experience with online media tools and content writing. The ideal candidate has huge upward-mobility potential and will contribute greatly to the agency as we grow. This position reports to the Integrated Marketing Director, who will guide and support the Digital Marketing Coordinator strategically and operationally.

ROLE & RESPONSIBILITIES

The Digital Marketing Coordinator’s job description is simple: Work closely with the ISM team members to ensure that digital strategies are developed, carried out and analyzed for true integrated digital marketing results. This is a great opportunity to work with a variety of media, SEO, content marketing, and social media strategies executed for world-class clients.

Specifically, the Digital Marketing Coordinator will work on:

  • Digital media research, buying, and optimization
  • Industry publication and directory research, placement and optimization
  • Email writing and distribution
  • Keyword research and prioritization
  • Press release distribution
  • Website copy updates, primarily through Wordpress and Magento
  • Client media landscape analysis
  • Blog post research and writing
  • Social media posting and monitoring on behalf of clients and the agency
  • Light onsite and offsite search engine optimization (SEO)
  • Positive representation of ISM at social functions as requested or deemed of value
  • Participation in ISM marketing and other community outreach initiatives

SKILLS & EXPERIENCE REQUIRED

  • 2-3 years experience at a marketing/advertising agency or similar experience within a marketing department, with specific activities revolving around media placement, buying and optimization.
  • Fundamental understanding of online marketing tools (specifically media tools), search engine optimization, email writing, and general integrated marketing strategies.
  • Specific knowledge of, and familiarity with, online media tools like Google AdWords, Bing Ad Manager, Facebook Business Manager, Craigslist, and LinkedIn Ads.
  • Google AdWords Certification is a plus, but not required.
  • Social media tools and techniques.
  • Exceptional writing, editing and proofreading skills.
  • Experience with Google Keyword Tools, Moz, SEORush, Google Analytics, Marketing Automation Tools (i.e. Hubspot and Act-On), Cision, and email tools (i.e. ActiveCampaign, MailChimp, etc).
  • Strong presentation, verbal, and written communication skills, as well as proven ability to develop well-executed summaries of activities and results.
  • Strong attention to detail and ability to focus on managing multiple tasks in high-pressure situations.
  • Excellent knowledge of Word, Excel, PowerPoint, Google Docs, and project management tools
  • A bachelor’s degree, but mainly – the ability to get things done.

ABOUT ISM

In both 2009 and 2013, ISM was named one of Nashville's “Best Places to Work” by the Nashville Business Journal. We’re the perfect mix of small agency sensibilities with large agency resources. We promote a positive, family-friendly atmosphere with ample opportunity for growth and development.

Founded in 2003, Industrial Strength Marketing is a leading digital brand, marketing, infrastructure and growth practice that is squarely focused on the industrial sector. We exist to help industrials manufacture the business of the future.

Our industrial focus, command of data, technology, and insistence to field the very best and brightest people, enables us to plan, design, execute, and measure brand, business, integrated marketing and analytics strategies that our clients count on to reach their target audiences wherever/whenever/however they live online and off.

Born industrial and raised digital, we excel at helping class-leading industrial brands like Motion Industries, Coats, ExxonMobil, The National Association of Manufacturers, SKF, Baldor, Davron Technologies, IronCAD, PAM Transport and many others reach their growth and profitability objectives.

COMPENSATION & BENEFITS

We offer attractive compensation along with a comprehensive benefits package that includes medical, dental, vision, life insurance, and 401k matching. ISM team members also enjoy the countless benefits, perks, professional development opportunities, and fun associated with ISM’s “Operation Awesome” which includes:

  • Life/work balance: work-at-home-days, happy birthdays off (paid), time off for life’s special moments, maternity/paternity perks, 10 paid holidays, and up to four (4) weeks of PTO depending on tenure.
  • Wellness program: exercise or healthy living monthly reimbursement.
  • Professional development: conference and certification fund, Read-4-Challenge to receive an iPad, company Amazon Kindle account, apprenticeship program, and more.
  • Productivity and entrepreneurism: commission for bringing in new business, bonus on cost saving measures, funding for new ideas, and discretionary company-wide profit share.
  • Seven Sabbatical: seven week paid “career break” after seven consecutive years of full-time employment.
  • Charity: monthly contributions to causes and one paid volunteer service day annually.
  • President’s Club: weekend flyaway trip and travel cash for annual team MVP (plus one!).
  • Focus Fridays: breakfast plus afternoon out of the office to focus on making ISM the best place to work.
  • Tools of the trade: MacBook, Apple display, Bose noise-cancelling headphones, and swag.

Plus a whole lot of fun such as ISM’s own Culture Club, the occasional Moment of Delight, and more..

TO APPLY

Ready to join our all-star cast? Visit marketstrong.com/careers. Selected applicants will be asked to complete a DISC personality profile. This role is based in Nashville, TN but we will relocate the right candidate.

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